Our Purpose & Role

The Greater Williamson Road Area Business Association’s (GWRABA) basic purpose and role – as set forth 40+ years ago – is to represent the interests of local businesses, attract new businesses, and collaborate in both the City and the County to help those businesses grow, with a unified voice.

We are an advocacy organization that keeps its eye on local, state, and sometimes federal policies that may impact your business, while providing increased visibility in the community through marketing and sponsorship opportunities.

WDBJ7 News story on Shop Williamson Rd Weeks
Shop Williamson Road Weeks
Shop Williamson Road Weeks

Williamson Road’s First Annual Shop Williamson Road Week(s) celebrate all that is Williamson Road.

Several Williamson Road Area corridor shops (restaurants, retail, service) will showcase their best fare, products, and services over the two-week period of time ending on Saturday, November 30th (Small Business Saturday).

Shoppers can participate in the fun by picking up a Passport at a participating shop and dropping it off at the end to win major prizes!

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What We Do

Business Support • Community Engagement • Area Improvement

Business Support

  • Member Advocacy
  • Area Advocacy
  • Business Start-Up Support through the establishment of “The Williamson: Coworking Office Space”
  • Promotion of Members
  • Networking Events and Opportunities
  • Recruitment of New Businesses to the Area
  • Business Guidance and Resources

Community Engagement

  • Advocacy & Outreach
  • International Flavor Advancement
  • Multi-Cultural Events
  • Festivals, Films, Golf Tournaments, Before/After Work Gatherings, etc
  • Partnerships

Area Improvement

  • Advocacy for Area (Government, NGO’s, etc.)
  • Public Safety (Law Enforcement, Fire, EMS)
  • Road Safety (Crosswalks, Medians, Signage)
  • Public Area Safety Enhancements (Lighting, Parks, Asphalt/Road Art)
  • Roadside Promotional Signage
  • Area Beautification

Your Invitation To Join

The Greater Williamson Road continues to experience incredible progress and vitality – but not without the support of great members. A strong Greater Williamson Road is essential to regional success and GWRABA members help us to continue providing quality events and services.

As a member of the Greater Williamson Road Area Business Association, you not only support our efforts to improve our road and its surroundings, you have an opportunity to be actively involved.

Members benefit from all that the greater Williamson Road area provides, which includes more than 400+ businesses, thousands of residents and many thousands of visitors each year.

Benefits of Membership

  • Your business name, address and phone number categorically listed on williamsonroad.org with a link to your business website
  • Your business plotted on our online map on with a link to your business website
  • Monthly Membership Luncheons with an opportunity to bring one non-member guest at no charge.  (Additional guests are just $15)
  • One free conference room rental usage a year in The Williamson: Coworking Office Space as available, with member discounts thereafter
  • Official membership window decal to promote and demonstrate to clients and customers that you support local
  • Networking opportunities at Breakfast Before Business and Business After Hours and other business events
  • Opportunities to connect and engage with the community:
    • High-quality community events designed to connect businesses and customers
    • Member-discounted sponsorship opportunities to promote your business 
    • Association-led volunteer opportunities to engage with the community
  • Ability to post special events to The Greater Williamson Road Area Business Association’s website calendar once a quarter
  • Executive Director support and participation in your grand opening, ribbon cutting, and/or special events
  • Recognition in The Greater Williamson Road Area Business Association’s Year in Review Report
  • A dedicated and passionate team committed to providing you exposure, networking, and tools to help your business succeed and grow

How To Join

Call us: 540-362-3293

Stop by: 5301 Williamson Road, Suite B, Roanoke, VA 24012

Mail us: PO Box 7082, Roanoke, VA 24019